Are Podcasts the next ad frontier?

This story was first published in The Aleph Report.

Last week, Pocket Casts got acquired by a collective group that includes NPR, WNYC Studios (makers of RadioLab), WBEZ Chicago (makers of Serial), and This American Life. It’s yet another move in a space that’s been heating up for a while now.

Podcasting has been around for ages, but it hasn’t been until recently that it’s…